Tskhum-Egrisi College
Social Media Marketing
Tskhum-Egrisi College
Kibe Consulting provided the beneficiary with comprehensive consulting services in sales and marketing, aimed at systematically developing its digital marketing capabilities, strengthening brand positioning, and improving social media performance.
Scope of Work
Strategy
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Development of a social media strategy;
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Definition of marketing objectives and segmentation of target audiences;
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Development of the brand’s communication tone (Tone of Voice) and visual direction;
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Development of a detailed content calendar;
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Definition of the topic, description, social copy, channel, format, timeline, and key communication objective for each post.
Content
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Creation of creative visual materials;
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Processing of client-provided materials and development of customized designs;
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Alignment of visual content with the brand identity and marketing strategy.
Advertising & Consulting Support
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Ongoing social media consulting support;
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Optimization of the social media management process;
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Planning and technical support for advertising campaigns through Meta Ads Manager;
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Effective allocation of the advertising budget;
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Ongoing performance analysis, including audience engagement, follower growth dynamics, and content effectiveness.
Training
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Sharing the knowledge and practical tools required for independent social media management, content planning, and effective execution of advertising campaigns.
Results
The project established a structured social media management system integrating strategy, content planning, creative materials, advertising activities, and performance evaluation mechanisms. The knowledge and practical tools provided enabled the beneficiary’s team to continue managing its digital marketing activities independently and consistently.
The project was implemented in partnership with Kollektiv Agency.