Jenaro
Social Media Marketing
Food Service Business – Jenaro
Kibe Consulting provided LLC “Antika & Jenaro” with strategic and consulting services in the area of social media, aimed at strengthening the brand’s digital positioning and establishing a more structured communication system.
Scope of Work
Strategy
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Development of a social media strategy;
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Definition of business and communication objectives;
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Target audience segmentation;
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Definition of the brand’s Tone of Voice and visual direction.
Content
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Development of a content calendar covering 8 posts per month;
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Planning post topics, formats, channels, and publishing schedules;
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Creation of branded visual and creative materials;
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Processing client-provided photography and transforming it into strategic content.
Advertising & Consulting Support
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Social media consulting;
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Planning and launching advertising campaigns through Meta Ads Manager;
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Optimization of the advertising budget;
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Analysis of campaign performance, including engagement, follower growth, and the impact of content on sales.
Training
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Providing the team with the knowledge and practical tools required to independently manage social media activities.
Results
The project established a comprehensive social media management framework encompassing strategy, content planning, creative materials, advertising campaigns, and performance evaluation mechanisms. This provides the company with the foundation to continue managing its digital communication independently and in a structured manner.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.