Old Baraka Confectionery
Social Media Marketing
Old Baraka Confectionery
Kibe Consulting provided LLC “Kalti” with comprehensive consulting services within the framework of the “Sales and Marketing” module. The project focused on the strategic development of social media, content systematization, and supporting digital sales.
Scope of Work
Strategic Planning
-
Development of a comprehensive social media strategy;
-
Definition of business objectives and segmentation of target audiences;
-
Development of a detailed content calendar;
-
Defining the title, format, publishing channel, and publication date for each post.
Content Creation
-
Creation of creative and visually engaging social media posts;
-
Aligning visual content with the brand concept and approved strategy;
-
Preparation of materials for publication across social media platforms.
Social Media Consulting & Analytics
-
12-week social media consulting and support;
-
Ongoing practical guidance throughout the social media management process;
-
Planning and launching 3 advertising campaigns through Meta Ads Manager;
-
Optimization of the advertising budget;
-
Analytical evaluation of campaign performance, including engagement metrics, follower growth dynamics, and identification of the most effective content.
Training
-
Sharing the knowledge and practical tools required for independent social media account management, based on insights and findings gathered throughout the campaign.
Results
The project established a structured social media management system encompassing strategy, content planning, creative materials, advertising campaigns, and performance evaluation mechanisms. The team training also provided the foundation for independently continuing and managing these processes.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.