Matria
Social Media Marketing
Clothing Brand – Matria
Kibe Consulting provided Individual Entrepreneur “Beluka” with comprehensive consulting services in social media marketing and sales, aimed at structuring digital communication, strengthening brand positioning, and establishing an effective social media management system.
Scope of Work
Strategy
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Development of a social media strategy;
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Definition of business objectives and segmentation of target audiences;
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Development of the brand’s communication tone (Tone of Voice) and visual direction;
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Development of a detailed 6-month content calendar, covering 8 posts per month;
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Definition of the topic, format, channel, and publication date for each post..
Content
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Creation of 12 creative visual materials aligned with the brand concept;
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Processing of client-provided materials and development of customized designs.
Advertising & Consulting Support
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Social media consulting;
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Daily practical support throughout the page management process;
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Planning and launch of at least 3 advertising campaigns through Meta Ads Manager;
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Optimization of the advertising budget;
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Regular performance analysis, including engagement metrics, follower growth dynamics, and identification of the best-performing posts.
Training
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Sharing the knowledge and practical tools required for independent social media management, based on actual campaign results and insights.
Results
The project established a structured social media management system integrating strategy, content planning, creative materials, advertising campaigns, and performance analysis mechanisms. The beneficiary’s team was provided with the practical knowledge and tools required to continue managing its social media activities independently.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia