Enken
Social Media Marketing
Apple Chips – Enken
Kibe Consulting provided LLC “Chemp” with comprehensive branding and marketing strategy services aimed at establishing the brand’s visual identity, developing communication materials, and creating a strategic foundation for effective social media management.
Scope of Work
Brand Visual Identity
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Development of the primary logo concept and an alternative version;
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Creation of a brand book with logo usage guidelines;
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Definition of the corporate color palette;
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Selection of primary and supporting fonts and development of a consistent typographic system.
Marketing Materials & Packaging
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Development of branded communication material designs;
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Creation of a custom design for the product packaging and boxes;
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Development of distinctive visual concepts and color schemes for each product.
Strategic Planning
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Development of a content calendar for 2 social media channels, comprising 24 content pieces in total;
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Planning of 8 posts per month;
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Definition of the topic, key message, platform, social copy, format, and preparation/publication timeline for each post.
Training
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Sharing the knowledge and practical tools required for independent social media management, based on the insights generated throughout the project.
Results
The project established the core foundation of the brand’s visual identity and communication system, integrating the brand book, packaging design, branded marketing materials, and a strategic social media content plan.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.