DS ESTHETIC

DS ESTHETIC

Social Media Marketing (SMM) & Strategy

Social Media Marketing (SMM) & Strategy

Aesthetic Center – DS ESTHETIC

Kibe Consulting provided the business with comprehensive consulting and social media support services aimed at strengthening its digital positioning, establishing a structured online communication system, and developing effective communication with its target audience.

Scope of Work

Strategic Planning

  • Development of a social media strategy;

  • Definition of business objectives and key communication directions;

  • Target audience segmentation;

  • Development of the brand’s communication tone (Tone of Voice);

  • Establishment of key visual communication directions for social media.

Content Marketing

  • Development of a detailed content calendar;

  • Planning content topics, formats, and publishing schedules;

  • Creation of a designed social media post for Facebook;

  • Practical support throughout the Facebook post publishing process.

Social Media Consulting

  • Content optimization and structural improvement of the social media channel;

  • Consulting on target audience selection;

  • Support in planning and launching targeted advertising campaigns.

Knowledge Sharing

  • Delivery of a 2-hour practical training session on effective social media account management;

  • Providing the entrepreneur with the knowledge and practical tools required to independently manage social media activities.

Results

As a result of the project, the business established a structured foundation for social media management, including defined strategic directions, target audience, communication style, and pre-planned content. The implemented activities contributed to strengthening the brand’s digital positioning and enabled more consistent and effective management of its social media channels.

This project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.