6000 BC Winery
Social Media Marketing (SMM) & Strategy
6000 BC Winery
Kibe Consulting provided LLC “6000 BC” with comprehensive consulting services in sales and marketing, covering strategic planning, content creation, social media consulting, and team training.
Scope of Work
Strategic Planning
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Development of a content calendar for 2 social media channels;
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Definition of the topic, format, publication date, deadline, and key creative concept for each post;
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Content planning in accordance with the brand direction and approved strategy.
Content Creation
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Creation of creative visual materials;
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Processing client-provided materials and developing original designs;
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Aligning visual content with the brand concept and communication strategy.
Social Media Consulting & Analytics
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social media consulting and support;
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Daily practical support throughout the social media management process;
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Planning and technical launch of advertising campaigns through Meta Ads Manager;
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Technical and content support for advertising campaigns;
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Optimization of the advertising budget;
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Analytical evaluation of results, including engagement metrics, follower growth dynamics, and content performance.
Team Training
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Providing the team with the knowledge and practical tools required for independent social media management, based on insights and results obtained throughout the campaign.
Results
As part of the project, the company received a structured social media management system integrating content strategy, planned creative materials, advertising campaigns, and performance analysis mechanisms. Team training also established the foundation for independently continuing and managing these processes.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.