Baaduri 1933 Winery
Social Media Marketing
Baaduri 1933 Winery
Kibe Consulting provided Individual Entrepreneur “Baaduri Winery 1933” with comprehensive consulting services in brand development and digital marketing, aimed at refreshing the brand’s visual identity and establishing a structured digital communication system.
Scope of Work
Brand Identity
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Development of an updated logo concept, including primary and alternative versions;
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Creation of a brand book with usage guidelines;
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Definition of the corporate color palette and typography;
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Modernization of the brand’s visual style in line with current market standards.
Strategy & Content
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Development of a social media strategy;
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Definition of communication objectives and target audience segmentation;
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Definition of the brand’s communication tone (Tone of Voice) and visual direction;
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Development of a detailed content calendar covering 8 posts per month;
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Creation of branded visual and creative materials tailored to the winery’s identity and product portfolio.
Advertising & Consulting Support
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Social media consulting across two social media channels;
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Practical support throughout the page management process;
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Planning and technical launch of 2 advertising campaigns through Meta Ads Manager;
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Optimization of the advertising budget;
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Analysis of campaign performance, including engagement dynamics, follower growth, and the effectiveness of advertising activities.
Training
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Delivery of a 2-hour practical training session;
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Providing the winery’s team with the knowledge and practical skills required to independently manage social media, based on insights and findings generated throughout the project.
Results
The project established an updated brand visual identity and a structured social media management system, integrating the brand book, communication strategy, content plan, creative materials, and advertising activities.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.