Lekura Winery

Lekura Winery

Social Media Marketing (SMM) & Strategy

Social Media Marketing

Lekura Winery

Kibe Consulting provided LLC “Georgian Supply Company” with comprehensive consulting services in strategic planning, content production, and social media management, aimed at structuring the company’s digital communication and strengthening its online brand positioning.

Scope of Work

Strategy

  • Development of a social media strategy;

  • Definition of business and communication objectives;

  • Target audience segmentation;

  • Definition of the brand’s communication tone (Tone of Voice) and visual direction.

Content

  • Development of a detailed content calendar covering 8 posts per month;

  • Planning post topics, formats, channels, and publishing schedules;

  • Creation of branded visual and creative materials;

  • Processing the company’s photography and transforming it into strategic content;

  • Preparation of a 10–12-page presentation about the company’s products for B2B and partnership communications.

Advertising & Consulting Support

  • Social media consulting and practical support throughout the page management process;

  • Planning and technical launch of an advertising campaign through Meta Ads Manager;

  • Optimization of the advertising budget;

  • Analysis of campaign performance, including engagement dynamics, follower growth, and content effectiveness.

Training

  • Providing the beneficiary’s team with the knowledge and practical tools required to independently and effectively manage social media activities.

Results

As part of the project, the company received a structured social media management system encompassing strategy, content planning, branded materials, advertising campaigns, and performance evaluation mechanisms. This created a solid foundation for consistent and independent digital communication management.

The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.