Shalauri Wine Cellar

Shalauri Wine Cellar

Social Media Marketing (SMM) & Strategy

Social Media Marketing

Winery – Shalauri Wine Cellar

Kibe Consulting provided LLC “Shalauri Wine Cellar” with comprehensive consulting services in marketing and sales within the framework of the Enterprise Georgia state program.

The project aimed to strengthen the company’s marketing capabilities, establish an effective social media management system, and improve the brand’s positioning in the digital space.

Scope of Work

Strategic Planning

  • Development of a social media strategy;

  • Development of a communication strategy and definition of key communication directions;

  • Development of an advertising strategy;

  • Definition of development directions for digital channels;

  • Development of a 1-year marketing budget.

Content Marketing & Visual Communication

  • Creation of professionally designed social media posts;

  • Aligning visual materials with the brand identity;

  • Adapting content to the interests of the target audience and the brand’s communication objectives.

Social Media Channel Setup & Optimization

  • Technical and content optimization of Facebook and Instagram channels;

  • Aligning social media channels with the relevant target audience;

  • Optimization of advertising campaign structures;

  • Improvement of digital communication processes.

Consulting Support

  • Provision of ongoing consulting support;

  • Involving the company’s team in planning and making marketing decisions;

  • Providing practical recommendations for effective marketing and social media management.

Knowledge Sharing

  • Providing the company’s team with the knowledge and practical tools required to independently manage social media channels.

Results

As a result of the project, the company received a structured marketing and social media management system integrating strategic planning, digital communication, advertising activities, and content marketing.

The strategic and practical tools developed through the project enable the company to independently manage its digital channels, strengthen its online positioning, and build stronger customer communication over the long term.

The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.