Corridor
Social Media Marketing
Renovation Company – Corridor
Kibe Consulting provided Corridor with comprehensive consulting services in digital sales and marketing, aimed at developing the company’s digital channels, strengthening online visibility, and establishing the marketing tools required to support sales.
Scope of Work
Digital Channels & Analytics
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Creation and comprehensive setup of the company’s business profile on Yandex Business;
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Structuring and optimization of company information within the profile;
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Integration of the website with Yandex Metrica to enable accurate data collection and analysis.
Strategy
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Development of a social media strategy;
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Definition of communication objectives and segmentation of target audiences;
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Development of the brand’s communication tone (Tone of Voice) and visual direction.
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Development and structuring of the company’s Pinterest channel;
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Creation of professional visual content for product categories — 5 pieces per category;
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Setup of advertising functionality within the Pinterest Business account.
Advertising & Presentation Materials
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Preparation of a 60-page branded advertising catalog in PDF format;
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Development of additional thematic catalogs, each consisting of 10 pages;
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Adaptation of all materials to the brand’s visual and communication standards.
Training
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Sharing practical knowledge and working tools based on the insights and results generated throughout the project.
Results
The project established and strengthened the company’s digital marketing infrastructure, including Yandex Business and Yandex Metrica, a structured Pinterest business channel, advertising functionality, and branded communication materials. These tools provide the company with the foundation to independently and systematically manage its digital channels on an ongoing basis.
The project was implemented in partnership with Kollektiv Agency and with the support of Enterprise Georgia.